Nike Hayward Project

Nike has one-off running camps around the country where they invite a select group of amateur runners to come and train over a period of several days. They all have different locations, activities, and themes. The Hayward Project was one they had at the University of Oregon's heralded Hayward Field - during Nike's Prefontaine Classic.

Design Director

Designer

Illustrator

Logo Design

Brand Strategy

Experience Strategy

Brief

Create a robust mini-brand that promotes the Nike's Hayward Project, one of several running camps across the country where select amateur runners are invited to come and train for a weekend

Challenge

These running camps are original one-offs with no prior branding

Concept

Create a brand based on the historic Hayward Field and location of Nike’s Prefontaine Classic, while acknowledging its northwest roots and the years Pre ran the track