Design Director
Designer
Illustrator
Logo Design
Brand Strategy
Experience Strategy
Brief
Create a robust mini-brand that promotes the Nike's Hayward Project, one of several running camps across the country where select amateur runners are invited to come and train for a weekend
Challenge
These running camps are original one-offs with no prior branding
Concept
Create a brand based on the historic Hayward Field and location of Nike’s Prefontaine Classic, while acknowledging its northwest roots and the years Pre ran the track
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