MailChimp

Marketing campaign that included station dominations, magazine ads, digital walls, kiosks, billboards, and a subway wrap in New York City, Atlanta, and San Francisco. Created with the brands beasts at R/GA.

Design Director

Brand Strategy

Experience Design

Brief

Create an OOH campaign that shakes up MailChimp’s customer base of marketers who are unaware of its robust all-in-one marketing services

Challenge

Show customers that “Mail”chimp does more than mail

Concept

OOH marketing campaign that focused on MailChimp's All-in-One comprehensive marketing platform using 383 total units including station dominations in San Francisco and Atlanta, magazine ads, digital walls, kiosks, billboards, and a full subway wrap in New York City