Mail Chimp

Marketing campaign that included station dominations, magazine ads, digital walls, kiosks, billboards, and a subway wrap in New York City, Atlanta, and San Francisco. Created with the brands beasts at R/GA.

Design Director

Brand Strategy

Experience Design

Brief

Create an OOH campaign that shakes up Mailchimp’s customer base of marketers who are unaware of its robust all-in-one marketing services

Challenge

Show customers that “Mail”chimp does more than mail

Concept

OOH marketing campaign with 383 units including station dominations in San Francisco and Atlanta, magazine ads, digital walls, kiosks, billboards, and a full subway wrap in New York City