Design Director
Brand Strategy
Experience Design
Brief
Create an OOH campaign that shakes up Mailchimp’s customer base of marketers who are unaware of its robust all-in-one marketing services
Challenge
Show customers that “Mail”chimp does more than mail
Concept
OOH marketing campaign with 383 units including station dominations in San Francisco and Atlanta, magazine ads, digital walls, kiosks, billboards, and a full subway wrap in New York City