Creative Lead
Designer
Logo Design & Visual Systems
Brand Strategy
UX Design
Content Strategy & Marketing
Brief
Develop a groundbreaking app that utilizes face recognition tech to make the tedious process of photo-sharing easier
Challenge
Work seamlessly within teams of facial recognition scientists, full stack developers, and serial entrepreneurs, to produce a highly sophisticated but easy to use app
Concept
Created a brand strategy that focuses on the habits and desires of the app’s core audiences, tackling the intrusive nature of face recognition head-on with light-hearted onboarding and communications, while emphasizing it’s benefits and simplicity
Results
A 2-year grind ultimately undone by Carlos Danger