Creative Lead
Logo Design & Visual Systems
Brand Strategy
UX Design
Content Strategy & Marketing
Design a face recognition app along with its brand identity and all peripheral marketing assets from the ground up 
Work within a team of facial recognition scientists, full stack developers, and serial entrepreneurs, using data to produce a highly sophisticated, first of its kind, but easy to use app that doesn’t scare the crap out of people
Create a brand strategy that focuses on the habits and desires of the app’s core audiences by emphasizing
its benefits and simplicity, and addresses the intrusive nature of face recognition with effective onboarding, in-app communications, and marketing
A 2-year grind ultimately undone by Carlos Danger