Creative Lead
Designer
Logo Design & Visual Systems
Brand Strategy
UX Design
Content Strategy & Marketing
Brief
Design a face recognition app along with its brand identity and all peripheral marketing assets from the ground up
Challenge
Work within a team of facial recognition scientists, full stack developers, and serial entrepreneurs, using data to produce a highly sophisticated, first of its kind, but easy to use app that doesn’t scare the crap out of people
Concept
Create a brand strategy that focuses on the habits and desires of the app’s core audiences by emphasizing
its benefits and simplicity, and addresses the intrusive nature of face recognition with effective onboarding, in-app communications, and marketing
its benefits and simplicity, and addresses the intrusive nature of face recognition with effective onboarding, in-app communications, and marketing
Results
A 2-year grind ultimately undone by Carlos Danger
