Intramotev

Freight rail is a critical piece of the world’s supply chain, and Intramotev is a start-up company focused on transforming the future of freight movement by developing autonomous, zero-emission rail vehicles

Creative Lead
Designer

Logo Design & Visual Systems
Brand Strategy
UX Design

Brief

Design a logo, create a website that tells their story and creates excitement about autonomous freight rail

Challenge

Position an engineering start-up in a somewhat negatively perceived and antiquated industry as pioneers and leaders in high-technology

Concept

Create a website around a compelling narrative about inefficiency and waste, and form a brand strategy that not only teaches a very old dog new tricks, but also taps into youth culture and its interest in environmental issues

Results

Intramotev closed an investment from a venture capital fund, and industry leaders from both tech and freight rail have joined Intramotev’s board.