Creative Lead
Designer
Designer
Logo Design & Visual Systems
Brand Strategy
UX Design
Brand Strategy
UX Design
Brief
Design a logo, create a website that tells their story and creates excitement about autonomous freight rail
Challenge
Position an engineering start-up in a somewhat negatively perceived and antiquated industry as pioneers and leaders in high-technology
Concept
Create a website around a compelling narrative about inefficiency and waste, and form a brand strategy that not only teaches a very old dog new tricks, but also taps into youth culture and its interest in environmental issues
Results
Intramotev closed an investment from a venture capital fund, and industry leaders from both tech and freight rail have joined Intramotev’s board.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/939e67f1-3740-4ead-b587-a1756a9cf94c/23c6f4f3-56a4-43d6-857b-bd7dd5eb327b_rw_1920.jpg?h=132c6d9f43e0f188b8361b9ce5c1d445)
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