Creative Lead
Designer
Illustrator
Logo Design & Visual Systems
Packaging Design
Brand Strategy
Brief
Build a brand foundation and strategy that will promote fundraising efforts as well as be a strong platform for the company’s future
Challenge
The development of the company was very organic, and no brand considerations were made to this point
Concept
Create a brand that has a polished established impression, but doesn’t abandon the fun organic “hippy” heritage of the cannabis industry