Becca's Edibles

Rebecca is a friend who is starting a cannabis infused foods business. She asked me to help get the brand started with a logo and some packaging. I asked her to pay me in kind.

Creative Lead
Designer
Illustrator

Logo Design & Visual Systems

Packaging Design

Brand Strategy

Brief

Build a brand foundation and strategy that will promote fundraising efforts as well as be a strong platform for the company’s future

Challenge

The development of the company was very organic, and no brand considerations were made to this point

Concept

Create a brand that has a polished established impression, but doesn’t abandon the fun organic “hippy” heritage of the cannabis industry