BASF Kids Lab

Kids Lab is a program sponsored by BASF that introduces children (ages four to twelve) to the world of physical science. I created the character, “MorpH” who changes form depending upon environmental factors. Through simple graphics and hands-on labs at select locations and schools, the MorpH experiments were designed to excite kids about the surface and materials science which is BASF's specialty.

Design Director

Designer

Illustrator

Logo Design & Visual Systems

Brand Strategy

User Experience & Development

Content Strategy

Brief

Create a branded educational experience that reaches and inspires children with a relatable educational initiative to be launched globally on Earth Day

Challenge

Teaching kids about chemistry in a comprehensive way that doesn’t involve bringing them to tears

Concept

Created a fun expressive character MorpH the water molecule who can be manipulated and changed chemically thru easy to do illustrated experiments

Results

MorpH had been adopted into children’s science centers across the U.S. as well as lots of fan mail from future scientists