Nike Flash Run

Nike launched multi-city running events to promote their Flash Pack – highly reflective and weatherproof gear – and they wanted an exciting branding campaign along with environmental event graphics. I designed the branding for the NYC event which took the runners through different parts of Manhattan, ending at Penn Station.

Design Director

Designer

Illustrator

Logo Design

Brand Strategy

Product Marketing

Brief

Create a robust mini-brand that promotes Nike Running’s Flash Run “We Run the Night” Flash Pack product launch and night run in New York City

Challenge

These running events are original one-offs with no prior branding

Concept

Created an urban apex predator character mark that expresses the features of the city’s geometric surfaces and Gotham-like darkness, while also speaking to the reflective qualities of the Flash Pack gear